Edge Marketing: Turning Limited Floorspace into Smarter Workspace
Who is EDGE?
Edge Marketing is a full-service digital marketing agency based on the Gold Coast and in Brisbane, working with businesses to build long-term growth through strategic digital marketing.
Rather than focusing on short-term wins or band-aid solutions, EDGE takes an inside-out approach – starting with understanding each client’s business, brand and goals before developing a strategy around them.
The agency works closely with its clients as long-term partners, supporting them as they grow, enter new markets, reach new customers and build their digital marketing ecosystems.
As EDGE itself continued to grow, so did the needs of its own team. With space becoming increasingly limited within its Burleigh headquarters, the agency needed to rethink how its existing workspace could support a growing team and provide more opportunities for focused meetings and collaboration.
Their Challenges
As EDGE grew, meeting space became increasingly difficult to manage.
Space was already at a premium within the office, and the existing setup made it difficult for teams to hold focused meetings without disruption.
EDGE had previously used a converted shipping container as a meeting space. While it had served the team well, it was no longer enough to meet the needs of a growing workforce.
The key challenges were:
- Limited meeting space within the existing office
- A growing team requiring more collaborative spaces
- Difficulty holding focused meetings without disruption
- A need for greater privacy and sound control
- No desire to expand the existing floorspace
- A workspace that needed to remain flexible as the business evolved
EDGE needed a solution that could increase meeting capacity while making better use of the space they already had.
Their Solution
EDGE partnered with LaunchPOD to introduce four new meeting pods of different sizes into its Burleigh headquarters.
Rather than expanding the building, the team chose to maximise the workspace they already had.
The four pods were created, delivered and assembled onsite by LaunchPOD, providing EDGE with a range of dedicated spaces for meetings, collaboration and focused work.
Several features made the LaunchPOD solution the right fit:
More meeting space without expanding the office
Replacing the single converted shipping container with four pods gave EDGE significantly more usable meeting capacity within the same overall workspace.
Improved privacy and soundproofing
The pods provide a more controlled environment for meetings, helping reduce disruption and allowing teams to have conversations without the noise and distractions of the wider office.
Flexible and movable
Unlike permanent construction, the pods can be moved if the workspace needs to change.
This gives EDGE greater flexibility to adapt its floorplan as the business and its environmental needs evolve.
Fast, seamless installation
The pods were delivered and assembled onsite by LaunchPOD, allowing EDGE to increase its meeting capacity without the disruption and complexity associated with traditional construction.
No permits. No builders. No major renovation.
Contemporary design
EDGE describes its office as a “’fun and innovative space” that needs to remain both current and practical.
The contemporary design of the pods complements the existing environment while adding functional meeting spaces that feel like part of the workspace rather than an afterthought.
Smart functionality
The pods feature soundproofing and temperature-controlled motion-sensor lighting, creating comfortable and practical spaces that are ready to use.
“Space was at a premium in the office, and with a growing team, not having the ability to have focused meetings free of disruption meant our current set up was not meeting our needs.”
“We made the tough decision to dispose of our beloved converted shipping container for four pods of differing sizes, meaning we now have double the spaces, with considerable improvements to privacy and soundproofing.”
The Results
By introducing four LaunchPOD meeting pods into its Burleigh headquarters, EDGE was able to significantly increase its meeting capacity without expanding its floorspace. The solution delivered immediate benefits:- Doubled the number of meeting spaces
- Created dedicated spaces for focused, uninterrupted meetings
- Improved privacy and soundproofing
- Increased flexibility across the existing floorplan
- Eliminated the need for traditional construction
- Added contemporary meeting spaces that complement the existing office
- Created a more agile workspace that can adapt as the business grows
“The ability to move them around if required means greater flexibility to our floor space, enabling an agile approach to our environmental needs.”
